Google Adwords – Description

  • Now, iMedia Advertising can optimize your Company name in top of the search results, on Google first page, at minimum cost.

  • Google Adwords has proven to be the best choice in online advertising.

  • Helps you to develop your business, online, at each step, from creating a website to tailor products and services.

  • The department team have studied Google Academy and they already implement campaigns in the proper environment, the results are remarkable.

Google Adwords – Benefits

  • Every day, Internet users conduct millions of searches on Google

  • Immediate visibility and top positioning on Google search engine

  • Instant access to more than 100 million users

  • Gain full control over the advertising budget by using “daily budget”.

  • Paying only when a client clicks on your ad

  • Large amount of available performance statistics

  • 2 types of campaigns:

    • Search (targeted ads generated when users search a phrase or keyword)

    • Display (ads shown on Google Partner Network)

Google Adwords - Consulting

  • Analysis of the industry and competition

  • Online communication (used methods/results obtained)

  • SWOT analysis

  • Adapting website to its users online behavior

  • Identifying campaign goals (brand awareness/sales)

  • Identifying target audience

  • Proposing strategies and communication tactics for the AdWords campaign

Campaign setup and management

  • Keywords research

  • Traffic estimation for the keywords

  • Choosing the right communication method: ad, banner or video ads

  • Creating ads/banners/clips

  • Setting up daily budget, CPC (cost-per-click) or CPM (cost-per-thousand impression)

  • Ad targeting options: geographic, language, devices

  • Ad scheduling (hourly/daily)

  • Monitoring and reports


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Our Services

  • Market research
  • Competition analysis
  • Marketing strategy and planning
  • Purchasing and monitoring media space
  • Implementation and evaluation
  • Communication analysis and advice
  • Corporate communication
  • Organizing press conferences
  • Promotion campaigns
  • Support and sales promotion
  • Events organization
  • Loyalty Programs
  • Direct mailing
  • Sampling, Promotionals
  • Large Print and Offset Print
  • Arrangement stands, fairs and exhibitions